Earlier this week, the team paid a visit to the legendary DPUS store to catch up with Rob — the man behind one of the most anticipated outlet events on the fashion calendar. It was a reunion marked by years of camaraderie, growth, and mutual respect between two businesses that began their journeys side-by-side.
Rob reflected on the early days. “You and Andrew came into the shop, introduced yourselves — you were just starting out,” he said. “We were sort of in our infancy stages.” What followed was a close friendship built over a decade, with each side watching the other rise — from local voices to major players in their respective lanes.
Despite Rob’s humility and preference for staying out of the limelight (“I like to be in the back really”), it’s clear he’s become a cornerstone of the local fashion scene, rubbing shoulders with collectors, celebrities, and style-savvy shoppers alike.
The visit came ahead of DPUS’s much-hyped Summer Outlet Sale, running from May 1st to May 5th, including a rare Bank Holiday Monday opening — a first for the brand. Held at their expansive G4 site, right next to the main store, the event promised an unmatched selection of premium fashion, with 40 to 50 rails of clothing, accessories, handbags, and more.
And the stock? Nothing short of elite.
“We’ve got a lot of CP Company,” Rob explained, showcasing exclusive Spring/Summer ‘24 pieces at 50% off. Jackets that normally retail at £995 were marked down to £499, and technical pieces like their popular Infinium Collection offered waterproof functionality with sharp design.
One standout piece — a sleek green CP jacket — drew particular attention. “The green just shows the jacket off more,” Rob said. “It brings a bit of colour to your life.” Other highlights included overshirts, tees, hoodies, shorts, caps, and crossbody bags, all marked down substantially. Even the much-coveted CP lens pieces and subtle embroidered items made the cut.
But it wasn’t just about CP. Rob confirmed that Stone Island still holds strong appeal — especially in sweatshirts and tees — and that some iconic old-treatment pieces would also be featured, delivering heavier washes and richer detail for collectors.
This year’s sale has been touted as one of DPUS’s biggest ever — and for good reason. “We’ve really expanded our online business,” Rob shared. “We’ve built up a much bigger database across the UK, so now we’ve got people coming from all over.”
While the current sale remains in-store only, there are whispers of a potential online rollout in the future — although, as Rob cautioned, early attendees get first dibs on sizes and stock.
Collectors weren’t left out either. The sale will feature a curated trainer showcase by long-time customer Danny, known for his top-tier sneaker selections. “He’s done the last event and smashed it,” said Rob. “This is just a small sample of what he’ll have.”
And for those wondering about authenticity? Every piece remains fully tagged — including the once-removed CP and Stone Island logos — adding long-term resale value and peace of mind for buyers.
With rare finds, massive discounts, and exclusive collections all under one roof, this wasn’t just a sale — it was a full-blown fashion event.
So if you missed it this time, stay locked in. Judging by the buzz, DPUS is only getting bigger.
