C.P. Company x LuisaViaRoma: Exclusive Re-Edition of the D.D. Shell Down Jacket | The Hoxton Trend

C.P. Company x LuisaViaRoma: The Exclusive Re-Edition of the D.D. Shell Down Jacket

C.P. Company has teamed up with luxury fashion retailer LuisaViaRoma to release an exclusive re-edition of the iconic D.D. Shell Down Jacket. This collaboration combines C.P. Company’s expertise in sportswear with the refined luxury of LuisaViaRoma, creating a versatile and sophisticated jacket that merges functionality with high fashion.

A Modern Twist on a Classic

The re-edition of the D.D. Shell Down Jacket is presented in a fresh Gauze White shade, crafted from a super-lightweight 7-denier opaque micro-ripstop nylon. This choice of material highlights the jacket’s modern, technical design while maintaining the heritage of the original piece. The lightweight, semi-transparent fabric enhances the jacket’s construction, allowing its inner composition to shine through, making it a visually striking and functional garment.

C.P. Company’s signature Direct Down Injection process is used to fill the jacket with ultra-soft down, ensuring a lightweight yet highly insulating piece. This innovative approach provides the perfect balance between warmth and comfort, without compromising on style.

Details That Make the Difference

True to C.P. Company’s ethos, this jacket pays great attention to detail. The British Sailor logo, a symbol of the brand’s history, is embroidered on the inside of the jacket, while the LuisaViaRoma logo appears on the zip fastening, underscoring the collaborative nature of this special edition.

One of the standout features of this jacket is the interchangeable colour lens on the sleeve, a signature of C.P. Company’s design philosophy. This unique element allows wearers to customise the look of their jacket, adding a personal touch that sets it apart from other pieces in the collection.

The Exclusive Launch

The C.P. Company x LuisaViaRoma D.D. Shell Down Jacket will be available for purchase exclusively at LuisaViaRoma, both online and in-store, starting on November 8th, 2024. This collaboration offers a rare opportunity to own a re-imagined classic from one of the most innovative names in urban sportswear, available only through a prestigious luxury fashion retailer.

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About LuisaViaRoma

Founded in 1929 in Florence, LuisaViaRoma has long been a staple in the luxury fashion world. Originally a hat boutique, the brand has evolved into one of the leading online luxury retailers, known for its curated selection of high-end fashion, beauty, and lifestyle products. In the early 2000s, LuisaViaRoma revolutionized online luxury retail by launching LUISAVIAROMA.COM, combining the convenience of digital shopping with the exclusivity of a high-end brick-and-mortar experience.

The retailer continues to innovate in both style and sustainability. In 2019, LuisaViaRoma launched LVRSustainable, a platform dedicated to eco-conscious fashion, offering consumers a way to make environmentally responsible choices while enjoying luxury products. Additionally, LuisaViaRoma’s commitment to social causes is evident in its collaborations with various non-profits and like-minded brands.

About C.P. Company

C.P. Company, founded by Massimo Osti in 1971, is a pioneer in the field of urban sportswear. Initially launched as Chester Perry, the brand rebranded to C.P. Company in 1978, marking the beginning of a new era in sportswear design. Osti’s vision was to combine military, work, and sportswear influences with innovative fabric research, a concept that continues to shape the brand today. In the mid-1970s, C.P. Company was the first brand to experiment with garment dyeing, a technique that has since become synonymous with the brand’s aesthetic.

C.P. Company’s legacy is built on the fusion of high-performance functionality and Italian fabric innovation. The brand continues to lead the way in urban sportswear, with each piece reflecting the brand’s commitment to quality, craftsmanship, and technical expertise.

Conclusion

The C.P. Company x LuisaViaRoma exclusive D.D. Shell Down Jacket is a perfect example of how fashion and sportswear can come together in a unique and innovative way. With its lightweight construction, attention to detail, and signature elements like the interchangeable colour lens, this jacket offers something truly special. Available exclusively at LuisaViaRoma, this re-edition is a must-have for collectors and fashion enthusiasts alike. Don’t miss out on this limited-edition release—mark your calendars for November 8th, 2024, and be one of the few to own this iconic piece.

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