Arne Drops 2nd Pop-Up Store In London's Exclusive Regent Street District

The ARNE pop-up shop kicked off this morning at 10 am, located outside the Quadrant Arcade at 88-89 Regent Street. This marks the brand’s second pop-up store in London, representing the burgeoning presence of this North England-based label established since 2018.

Throughout the pandemic, ARNE garnered a loyal fan base owing to its sensible pricing and visually appealing, minimalist aesthetic. Eager to witness the hype firsthand, The Hoxton Trend ventured down to explore the offerings, and we were not disappointed. Delving into ARNE’s backstory, we discovered it’s a North England-based brand founded by two brothers. In its early days, they operated out of their mother’s bungalow, using it as a stockroom while shipping items to their early supporters.

Leveraging Instagram, they cultivated a large following, capitalising on their appealing minimalist aesthetic and reasonable price points, which resonated well with younger customers and the prevailing financial climate. Their savvy use of social media helped build a loyal network of fans.

Fast forward to the present, ARNE has significantly expanded its product range and is now eyeing international expansion with plans to bring their successful pop-up strategy to America and beyond. We’re thoroughly impressed with ARNE’s achievements, seeing it as an excellent option for those seeking quality without the hefty price tags associated with many other brands in the market.

The Hoxton Trend covered the event so head down to the video link below to watch the full episode on YouTube. The event runs from March 23 to 24, 2024. Check out ARNE’s Instagram for more details.

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The Hoxton Trend

The Hoxton Trend is an independent British menswear media platform documenting the stories, people and ideas shaping clothing culture.

Through original video content, editorial features, archive stories and selected industry news, we explore menswear beyond the product, uncovering the history, creativity and communities surrounding it.

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The Hoxton Trend connects content, community and commerce through an independent perspective on modern menswear.