All you need to know about the Air Max 97 BW/SKBy | May 17, 2018
After the huge success of the 2017 collaboration, British grime artist Skepta has announced he will work with Nike for a second time.
Skepta’s last collaboration combined the London scene with trips to Morocco, fused together on the Air Max 97 silhouette.
This year, the rapper moved forward to release his passion for two cities, London and Paris. The reason Paris has been chosen is because it was the first place outside of the UK where Skepta found an audience, making it a city close to his heart.
Of course London and Paris are within the fashion capitals of the world, which makes for an iconic collaboration by uniting the colours of two sartorial cities. London and Paris are tied together with the tricolore, which also pays homage to the Nike Air Max BW’s success and culture in both places.
The Air Max BW was originally designed by Tinker Hatfield in 1991, and found favour among Parisian subcultures, in particularly football match goers and hip-hop fans. The silhouette also holds the best selling record in France for a number of years.
The hybrid trainer features the Air Classic BW upper with mesh detailing. The classic swoosh and air bubble unit feature the contrasting colours, with blue on the left and red on the right. Sitting upon the full Air Max 97 air unit, this is the ultimate silhouette that every Nike enthusiast needs in their life.
The full release of the shoe will be on 19th May at the following locations: Paris: Pigalle, The Broken Arm, Starcow, Shinzo, Acte 2, SNS and Footpatrol.
Retailers including END., Concepts, Très Bien and Patta will carry the style globally.