Skepta’s Mains London label returned with a point to prove as all the star’s seemed to turn up for the the brand’s “one-of-a-kind” runway debut at London Fashion Week SS’24.
It’s been four years in the making and after unveiling a Central Cee-fronted collaboration with Dover Street Market last week, Mains’ debut runway collection showcased a unique offering of sportswear, tailoring and collaborations with PUMA, Timberland, New Era, Beats and many more.
High-profile figures such as Stormzy, Naomi Campbell, and Louis Theroux all sat front row for what Skepta labelled as a “one-of-a-kind MAINS experience.”
The experience saw central London’s Banking Hall transform into a tennis court-inspired runway, complete with a tennis net placed in the middle of the catwalk, a turf runway, and Wimbledon-inspired scoreboard.
Inspired by London, Skepta’s hometown that he’s represented throughout his impressive career, the world finally got to bare witness to the first collection of Mains’ staple pieces.
The collection featured standouts such as the tailored bomber jacket with a sparkling “M” embroidery that was designed by Skepta himself, plus a variety of British fabrics such as the raw silk Mains Drill Suit.
All-new 3M Puma trainers, Mains-branded tennis rackets, and metallic tracksuits made an appearance on the runway that was a family affair as Skepta’s brother JME walked the catwalk and Skepta closed off the event by running out with his daughter, River.
“All that we’ve achieved leads us to this pivotal moment. MAINS is here to stay.” Skepta promised in the show notes as he ended things with a slight tease that we should expect a second collection to arrive next season.
You can explore what went down and all the looks from Mains’ LFW event in the gallery and video above. Don’t forget to check out last week’s Corteiz AW’23 capsule that got the thumbs of approval from Skepta himself.
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