Adidas Parley Reveal Their Newest Sustainable Silhouette ‘Ultra Boost DNA’By Rachel Tooley | June 1, 2020
Sportswear leader adidas have been working with Parley over the past five years, creating sustainable collections committed to the re-use of plastic trash collected from remote beaches and coastal communities. Did you know that a truck’s worth of plastic is dumped in our ocean every minute?
Parley is a brand which allows creatives to use their outlets to work towards taking action against these kind of threats that our current ecosystems face. The brand encourages creatives across a variety of sectors to develop alternative business models which can be accomplished in the most sustainable and eco-friendly way, creating products which are ecologically sensible without having to cut back on quality level. Parley are working to re-program brands’ and businesses’ attitudes towards environmental causes, which are more important than ever within the current climate.
Parley have been working alongside adidas for five years now, to create sportswear which is focused towards a sustainable, ecological approach to sportswear. The fashion industry is known to be the most damaging industry of them all when it comes to our climate; it has been a huge topic which has emerged in recent years and is becoming increasingly important to society today. This partnership is a great step towards encouraging advocacy of change within the industry regarding environmental concerns, it will hopefully influence many more brands to follow in their footsteps.
Overall, the Parley x adidas collaboration is focused on finding new ways to create quality footwear using recycled materials. The collaboration has so far consisted of a range of both apparel and footwear and has been a huge success over the past few years. adidas were recorded to sell over 1 million Parley shoes in 2017 alone. The Alphabounce + Parley silhouette is probably one of the most eco-friendly options for running shoes available on the current market. This silhouette, amongst many others, including the Ultraboost 20 and the SL20 Primeblue shoe, has been designed by adidas x Parley with our planet in mind. Using innovative manufacturing techniques, this range of footwear is created with repurposed plastic to create various design elements of the shoe (depending on the model) including the woven upper. The training wear from this collaboration is constructed from 75% upcycled plastic trash, produced with a low water/low energy printing process.
In celebration of the five year anniversary between adidas x Parley, the partnership are bringing out another silhouette with not only performance, but lifestyle in mind. The adidas Ultraboost technology has become increasingly popular when it comes to leisure footwear, so this is a clever move from the brand to branch out to their wider market. The new adidas x Parley Ultraboost DNA shoe comes in two different colourways of ‘Core black’ and ‘Cloud white’. Both feature blue ‘spirit’ stitching across the upper of the shoe, which resembles a wave-like pattern. The tongue of the shoe and the quarter of the upper are constructed with lightweight mesh, in a monochrome black/white to match the laces of both designs. The textured midsole of the shoe represents the classic adidas Ultraboost technology, which is created for maximum comfort and underfoot bounce. The design is finished off with subtle adidas branding embroidered on the tongue (also in a monochrome shade to match the rest of the upper) and a three-stripe design on the lateral side of each foot.
The drop date for the adidas x Parley Ultraboost DNA is the 8th June. They will be available at retailers including adidas online however, the official retail price has not yet been confirmed.
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