Adidas Originals is putting together an exclusive two-day cultural exchanging event in London at the end of the month, so get ready for a Made Originals London experience and “step into a city within the city.”
To sign off on the campaign, the Three Stripes label will host an eventful two-day event, taking place on Friday 30 September and Saturday 1 October at Ambika P3 in London, Marylebone, NW1 5LS.
Described as “remixing past with present, to make the future.” The two-day event will involve live musical performances, product giveaways, surprise guests, gaming, food, skating and much more.
Live performances will include Northampton rapper – Slowthai and the female DJ collective group from London – Girls Don’t Sync. The event will also introduce a multimedia experience called “The Tunnel,” where consumers will go on a journey of how Adidas has evolved.
London artist and skateboarder – Blondey McCoy has helped design “The Park”, an immersive skateboarding zone that will also showcase street art from up-and-coming British artists.
On the other hand, “The Core” is where event-goers can fuse music and gaming for an experience with Black Girl Gamers – an award-winning community powered organisation that stands for diversity, inclusion and equity in the gaming industry.
Interested in Made Originals? The only way to apply for tickets is through the Adidas CONFIRMED app.
Through the CONFIRMED app, consumers can chose to apply for morning sessions (11:00 – 13:00), afternoon sessions (14:00 – 16:00) or evening sessions (18:30 – 23:00) on either 30 September or 1 October.