MR. BAILEY, the conceptual footwear designer and founder of CONCEPTKICKS is bringing his innovative footwear designs inspired by the natural world to Adidas, as he becomes their new long-term creative partner.
Adidas and MR. BAILEY have previously teamed up to create the Ammonite Superstar concept shoe back in November 2020.
From concept to execution, the concept footwear piece was created over a 30-day period where the experimental project tested how they could learn from their communities in order to push the boundaries of footwear design – using Adidas‘ iconic Superstar as a blueprint for the final product.
MR. BAILEY described the resulting concept trainer as a wearable sculpture, which helps summaries MR. BAILEY and his teams approach to these projects.
The team is always looking for inspiration from the intelligence and engineering found within the natural world, before considering how this can effectively work with the contemporary technologies used within the design process.
The name ‘Ammonite’ comes from the extinct subclass of marine mollusks that share the same family class as the octopus, and this idea has inspired many design cues around MR. BAILEY’s footwear.
A closer look at the Ammonite Superstar concept shoe can be seen below.
MR. BAILEY plans to use the Superstar Ammonite shoe as a case study to develop the next collaborative trainers between himself and Adidas, inspired by other species that can be found within the same marine habitat.
Another key element of MR. BAILEY’s process of working is his commitment to documenting his design process. Many other designers chose to keep their process private, whereas MR. BAILEY keeps a much more open-source stance.
The purpose of this is to ignite conversations and debates within the trainer community, hoping to push the boundaries of possibility in how footwear design can inspire new perspectives on what everyday products can become.
This process carried out by MR. BAILEY helps maintain a thread between each of his projects which also helps maintain a level of identity within all of his projects.
The unique collaboration between Adidas and MR. BAILEY is now entering a new chapter. Nothing has been confirmed yet but we’re expecting updates to be made soon exclusively on the Adidas CONFIRMED app.
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