Acronym Open their Archive Through Hanon for an Exclusive Raffle

Acronym Open their Archive Through Hanon for an Exclusive Raffle

By Michael Barbara | May 26, 2020

Acronym have teamed up with Hanon, opening their archives for the first time for public consumption. With limited availability this is a once in a life time opportunity for die hard ACR fanatics and fashion junkies to cop an extremely rare gem. The launch features pieces from collections as far back as 2003 through to 2017, distilled into three drops with limited access to just raffle winners. Signature pieces of the brand will become available on the Hanon website where you can enter the raffle, with vault launch entry scheduled to run from May 18-22, May 25-29 and June 1-6.

  The Munich based label launched in 1994, founded by Errolson Hugh and Michaela Sachenbacher as an independent design agency providing services to larger firms. One of their first collaborations was with German snowboarding company, Protective, quickly parlaying that into a role with Burton snowboards. They didn’t officially launch their own eponymous label until 2002 when they first entered the apparel market, changing the landscape ever since.

This extremely illusive brand never advertises, using strategic guerrilla marketing and pure design 

Innovation as their selling point. They are known for utilising a mostly monochromatic colour palette to allow the garment construction to be the centre of focus, a mentality also shared by the likes of the epic Japanese designer Yohji Yamamoto. The pair focus on exploring the fusion of functionality and style producing futuristic garments with a sleek and irresistibly cool outlook. As it comes with apparel designed in the year 3000, the label have their own glossary to help consumers interpret each garments futures, such as Gore-Tex and Super Composite Skin.

 

Acronym have teamed up with Hanon, opening their archives for the first time for public consumption. With limited availability this is a once in a life time opportunity for die hard ACR fanatics and fashion junkies to cop an extremely rare gem. The launch features pieces from collections as far back as 2003 through to 2017, distilled into three drops with limited access to just raffle winners. Signature pieces of the brand will become available on the Hanon website where you can enter the raffle, with vault launch entry scheduled to run from May 18-22, May 25-29 and June 1-6.

  The Munich based label launched in 1994, founded by Errolson Hugh and Michaela Sachenbacher as an independent design agency providing services to larger firms. One of their first collaborations was with German snowboarding company, Protective, quickly parlaying that into a role with Burton snowboards. They didn’t officially launch their own eponymous label until 2002 when they first entered the apparel market, changing the landscape ever since.

This extremely illusive brand never advertises, using strategic guerrilla marketing and pure design 

Innovation as their selling point. They are known for utilising a mostly monochromatic colour palette to allow the garment construction to be the centre of focus, a mentality also shared by the likes of the epic Japanese designer Yohji Yamamoto. The pair focus on exploring the fusion of functionality and style producing futuristic garments with a sleek and irresistibly cool outlook. As it comes with apparel designed in the year 3000, the label have their own glossary to help consumers interpret each garments futures, such as Gore-Tex and Super Composite Skin.

For Errolson Hough the bridge from technical performance to formal elegance is one he had a natural incline to explore. In an interview with Business Of Fashion he stated “I started karate when I was 10, and I was given the traditional karate uniform, the gi, which is a very Japanese form of pattern-making. Right after that I realised, ‘Wow, I can do things in this suit I can’t do in my regular clothes.’ That’s always informed Acronym.”

The pair’s passion to push form meets hyper-function in the apparel industry was met with disinterest from many of their partners who didnt believe there to be a fruitful market for this niche. After a highly positive response from the public to their first collection in 2002 which included unprecedented features such as a soundtrack and software, their next official drop in 2003 was carried major retailers such as Colette.

With barely any paid promotion and advertorial strategy, the cult success following Acronym is purely traced back to the product itself, which remains at the core of the founder’s business model. Over the years they have managed to cultivate a close knitted relationship with their audience, who undeniably return drop after drop seeking the uncompromising design which thus far has never failed to deliver.

Enter the raffle for a chance to cop a piece from one of the most cutting edge labels in the modern apparel market here.

Researcher: Milo Gall, @ Milog_Gall

1
DISCOVER ALL THE LATEST FASHION, INFO, NEWS, STYLE, TRENDS AND CULTURE AT
THE HOXTON TREND

DISCOVER ALL THE LATEST FASHION, INFO, NEWS, STYLE, TRENDS AND CULTURE AT
THE HOXTON TREND