In this blog, we’re excited to showcase our top 3 ASICS trainers, now available at 25% OFF the retail price with code SS24 at checkout. ASICS has been making headlines lately for its perfect blend of style, comfort, and performance, earning its place as a top choice for both running and walking. Whether you’re a streetwear enthusiast, a fan of the gorpcore aesthetic, or someone who values technical, high-performance footwear, ASICS trainers offer something for everyone.
With their innovative designs and cutting-edge technology, these shoes are loved by a diverse community that spans from fashion-forward urban dwellers to serious outdoor adventurers. Get ready to up your footwear game with our unbeatable ASICS picks.
The ASICS Gel-NYC Trainer in Cream/Oyster Grey is a stylish and functional addition to your sneaker collection. This model blends classic design elements with modern technology, making it perfect for both casual wear and athletic performance. The Cream/Oyster Grey colorway offers a versatile and understated aesthetic that pairs well with a variety of outfits, from workout gear to everyday streetwear.
Key features of the Gel-NYC include ASICS’ signature GEL™ technology in the midsole, which provides exceptional cushioning and shock absorption, making it ideal for long walks or runs. The upper is crafted from a combination of breathable mesh and durable synthetic overlays, ensuring a comfortable fit while maintaining the sneaker’s lightweight feel.
The ASICS Gel-NYC 2055 Sneaker is a perfect fusion of classic running heritage and modern design, offering both performance and style. Featuring ASICS’ renowned GEL™ technology in the midsole, this sneaker provides exceptional cushioning and shock absorption, making it ideal for both athletic activities and everyday wear. The upper, crafted from breathable mesh and durable synthetic materials, ensures a comfortable fit while maintaining a sleek, streamlined look.
Available in various colorways, the Gel-NYC 2055 is versatile enough to pair with both athletic gear and casual outfits. Its durable rubber outsole offers reliable traction on different surfaces, making it a great choice for those who need a sneaker that performs well and looks good in any setting. Whether you’re running, walking, or just on the go, the Gel-NYC 2055 combines comfort, durability, and style in one dynamic package.
The ASICS Gel-Kayano 14 Sneaker is a modern reinterpretation of a classic running shoe that first debuted in the 2000s. It combines retro aesthetics with contemporary performance features, making it a popular choice for both athletes and sneaker enthusiasts. The Gel-Kayano 14 is known for its exceptional comfort, thanks to ASICS’ signature GEL™ cushioning technology, which provides excellent shock absorption and support during runs or long periods of wear.
The sneaker’s upper is crafted from a mix of breathable mesh and synthetic overlays, ensuring a secure yet flexible fit. Its design retains the iconic look of the original Kayano series, with layered details and a distinctive silhouette that appeals to those who appreciate vintage-inspired footwear. The Gel-Kayano 14 is available in various colorways, allowing for versatile styling whether you’re hitting the pavement or simply adding a sporty edge to your everyday outfits
ASICS, one of the world’s leading running shoe brands, was founded on the principle of “Anima Sana in Corpore Sano,” meaning “a sound mind in a sound body.” This philosophy, introduced by founder Kihachiro Onitsuka, has been the driving force behind the brand’s evolution from a small company to a global sports powerhouse. Onitsuka, a military veteran, started his journey in 1949 by making basketball shoes under the name Onitsuka Co., inspired by the grip of an octopus tentacle. This innovation laid the foundation for the Onitsuka Tiger brand, which later evolved into ASICS after merging with two other companies in 1977.
Throughout its history, ASICS has been at the forefront of innovation in sports footwear, launching iconic technologies like the GEL™ cushioning system in the 1980s. The brand’s commitment to quality and performance has been demonstrated by numerous athletes, including marathon champions and Olympians, who have achieved greatness wearing ASICS shoes. From the development of the “Suction Cup” basketball shoes in the 1950s to modern innovations like the GEL-KAYANO™ and GEL-NIMBUS™, ASICS continues to honor Onitsuka’s legacy by promoting a healthy lifestyle and pushing the boundaries of sportswear technology.
After returning home from the war in 1945, Mr. Kihachiro Onitsuka establishes ONITSUKA Shokai in Kobe in 1949. In the same year, the company is reorganized as ONITSUKA Co., Ltd. with two employees and a capitalization of 300,000 yen.
Later, the company name is changed to ASICS, an acronym for the Latin expression “Anima Sana In Corpore Sano” (“You should pray for a healthy mind in a healthy body”), a quote from the Roman satirist Juvenal. The proverb is suggested to Mr. Onitsuka by a wartime friend offering business advice, Mr. Kohei Hori, who at the time is Director of Health and Physical Education at the Hyogo Prefecture Board of Education. The words make a deep impression on Mr. Onitsuka, inspiring his dedication to making athletic shoes with the aim of nurturing healthy young people through sports.
The company later changed its name to ASICS, an acronym derived from the Latin phrase “Anima Sana In Corpore Sano,” which translates to “a sound mind in a sound body.” This quote originates from the Roman satirist Juvenal, who used it to emphasize the importance of physical health as a foundation for mental well-being.
The adoption of this phrase as the company’s name was more than a rebranding—it reflected a deep commitment to the philosophy that sports and physical activity are essential for nurturing both the body and the mind. This belief became the guiding principle for ASICS, influencing its approach to designing athletic footwear and gear that not only enhances performance but also promotes overall health and well-being. The name ASICS encapsulates the company’s mission to inspire a balanced, healthy lifestyle through sports, a vision that continues to drive its innovation and global influence.
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