Diesel was first founded in 1978 by Renzo Rosso, who’s vision was to create a ‘truly authentic’ brand. The Diesel brand previously functioned under the name of ‘Moltex’ and was a denim based label. During the time, the brand was considered to be an alternative energy to the fashion industry, with an unusual design aesthetic gaining its recognition within the market and consumers with a more eccentric taste. Diesel, aka the ‘rebel brand’, is one which has consistently broken the boundaries of the fashion industry since its first start up. The brand is a great option for tastemakers and innovators of style who wish to buck the trends. The Italian label continues to follow its heritage in manufacturing a wide range of denim products, alongside various collections for men and women or ready-to-wear clothing, footwear and accessories. The label also developed their own sub brand named Diesel Black Gold, which mixes its original designs with various contemporary twists and seasonal accents. Below, you can take a look at the current seasonal range of Diesel products from our trusted retailers. The collections include a number of mens shirts, mens coats, mens designer watches and accessories, smart pants, mens designer bags, polo shirts and mens jumpers.