1017 ALYX 9SM was founded by Californian designer Matthew Williams in 2015, with everything being produced in Italy. Prior to launching his own brand Williams was the creative director for Kanye West and Lady Gaga. 1017 ALYX 9SM launched its men’s collection in 2017 however it definitely blurs the lines of gender conformity through the brands use of models. Williams is heavily inspired by California and New York skate and club subcultures from his youth and the brand uses high-quality materials to really push the designs further. Think oversized T-shirts, chunky trainers, camouflage sweatshirts and buckle bags. The brand sticks to an earthy, grungy and muted colour palette which is perfect for all year round, and it really plays into the utility trend. The label has collaborated with a number of luxury brands such as Dior and Moncler and now that Williams has gone on to be the new artistic director of Givenchy it is clear to see that 1017 ALYX 9SM has made a name for itself within luxury fashion. At the brands core is a focus on sportswear and streetwear so take a look below to discover a whole new wardrobe of slimline tailoring, graphic jerseys and technical fabrics.