The world’s first entirely digital fashion week ran from March 24 – 27, In the metaverse platform, Decentraland.
While the four day event ran runway shows at the venue in the main image above and virtual parties to entertain users – the events also provided exposure for retail brands within the digital fashion world.
The digital fashion world has become increasingly popular in a short amount of time as users of Decentraland have grown by 3,300% over the past year and the estimated market value for virtual luxury goods can be as large as £45 billion by 2030.
Pop-up stores and run ways from fashion brands like Selfridges, Dolce & Gabbana, Tommy Hilfiger, and Dundas World provided them with the kind of Metaverse exposure they wanted.
Dolce & Gabbana unveiled 20 full looks of Metaverse wearables that were specifically designed for the Metaverse Fashion Week.
Cat-faced avatar models showcased the collection and at the end of the show, the full collection became viewable in an exclusive Dolce & Gabbana pop-up in Decentraland’s Luxury Fashion District, curated by luxury-focused marketplace UNXD.
UNXD and Vogue Arabia are both core partners of Decentraland and helped organise the fashion brands for fashion week.
Tommy Hilfiger store at Metaverse Fashion Week In Decentraland
Selfridges flagship store launched for MVFW
A digital wearable presented at Philipp Plein’s Metaverse Fashion Week Show
The Liquid Paisley collection revealed at MVFW
The interior of the Selfridges store at MVFW
The interior of Dundas World store at MVFW
During fashion week In Metaverse Decentraland (DCL), fashion brands were selling both NFT wearables to wardrobe users’ avatars and limited edition physical pieces redeemable via NFTs.
Both were only purchasable in cryptocurrency and only available to purchase from DCL.
When purchasing the DCL wearables, users were directed to the DCL marketplace where their avatars could try on and see how they look – just like they would if they were trying on something in the real world.
It’s safe to say the first digital fashion week was a success and fashion NFTs are becoming an increasingly big trend as more mainstream designers debuted NFT collections in the Metaverse this year.
DCL Fashion Week is likely to make a return in the not too distant future, with a lot more fashion brands expected to take the opportunity to expand into digital fashion.
This is just the beginning for digital fashion.