UK Rap & Grime Artist 'Tinie' Takes Center Stage For Ben Sherman's AW22 Campaign

UK Rap & Grime Artist ‘Tinie’ Takes Center Stage For Ben Sherman’s AW22 Campaign

August 30, 2022
Dom Challis

Tinie, who was previously known as Tinie Tempah, has become the brand ambassador and face of Ben Sherman‘s new AW22 advertising campaign. The collaborative campaign will also be a part of Ben Sherman’s ‘Global Artists Foundry’ platform that supports music talent.

After announcing he’s changing his stage name to Tinie during an episode of The Big Narstie Show in 2020, Tinie is now starring in several AW22 looks, all from the Ben Sherman Signature brand and also the B by Ben Sherman collections.

During a short film produced by Ben Sherman (found below), Tinie can be seen wearing such items as the “reinvented” rugby polo knit in boiled wool from the B by Ben Sherman range and the fishtail parka from the Signature brand.

Some standout pieces from the new AW22 Signature collection includes ‘The Spectator Heritage’ sports capsule – featuring inspirational nods to 60s retro-inspired sportswear, with vertical stripes and new colour blocking techniques. 

In addition to this, Ben Sherman‘s Signature collection will also include the ‘Ivy League Heritage’ which will feature Tattersall checks, house tartans and shirts with premium brushed autumn colouring.

Another standout piece is the Oxford shirt which has been described as the crown jewel in the world of Oxfords, one that Ben Sherman would of been proud to wear himself.

The AW22 B by Ben Sherman collection brings together both archival British sportswear details and modern streetwear styling. 

Vertical stripes are featured throughout while some specific stand out pieces from this collection include reinventing the rugby shirt into a stylish knitwear piece, winter towelling sweats and boiled washed merino wool cardigans – all in bold autumnal tones such as brown and navy.

Tim Reid, executive Vice-President of Fashion and Lifestyle at Ben Sherman owner Marquee Brands, explained: “Tinie is a true style icon and has credibility across music, art and fashion, which is synonymous with Ben Sherman’s brand DNA.”

Ben Sherman will also be introducing a new cotemporary edit of relaxed tailored separates for the new season, which can be mixed and matched for the “return to dressing sharp.”

The new collection is currently available from Ben Sherman and is scheduled to release at selected retailers at a later date. 

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