Hugo Boss is one of the leading brands in the men’s luxury sector. Split into two brands – BOSS and HUGO, they both focus on quality, fit, sustainability and innovation. It only makes sense for BOSS to want to collaborate with other brands that are likeminded. This is why the NBA capsule collection was born. The National Basketball Association (NBA) houses some of the most talented, passionate, and determined athletes. NBA are constantly inspiring fans to follow their own passions, something that means a lot to BOSS.
Having previously collaborated, this new collection has around 60 pieces. They merge the NBA team logos with the iconic BOSS logo and typography, as well as applying new graphics to the clothing. The capsule includes hoodies, sweatshirts, T-shirts, joggers, jackets, sliders, boxers and bags.
NBA champion, Klay Thompson is seen sporting the collection in a campaign that shows him wearing the pieces and talking about what it means to be a BOSS. Thompson is the shooting guard for the Golden State Warriors – just one of the teams that has been featured throughout this capsule. Other teams include the Los Angeles Lakers, New York Knicks, Chicago Bulls and the Dallas Mavericks.
These versatile designs will transform your laid-back style into a modern fit whilst you sport your favourite NBA team. You can shop the entire collection at here at HUGO BOSS. And take a look below at some of the pieces.
Boss & NBA Relaxed Fit T-Shirt