The Fear of God ETERNAL Campaign Looks Just as Mouth Watering as The Collection Itself

The Fear of God ETERNAL Campaign Looks Just as Mouth Watering as The Collection Itself

December 7, 2022
Dom Challis

Jerry Lorenzo’s Fear of God has reworked its signature shapes with Italian textiles and expert tailoring to introduce the label’s very first and highly anticipated ETERNAL collection.

Using the words from the label itself, the new ETERNAL collection “transcend trends, decades or the traditional fashion cycle.”

At no surprise, it’s easy to see the new ETERNAL collection has incorporated the minimal designs and neutrally toned hues from the Fear of God’s ESSENTIAL collection. 

The new collection features an updated California Blazer, architectural jumpers, cashmere knits, Japanese denim pieces and lots more. 

Take a closer look at the Fear of God ETERNAL campaign below, starring Luka Sabbat and Jasmine Daniels.

Founder and creative director of Fear of God, Jerry Lorenzo had this to say: “The collection didn’t feel like a number or a season, it felt like something that could live forever, so everything that was considered in this offering was designed with those guardrails.”

The very first ETERNAL delivery has launched today (Wednesday 7 Dec), exclusively on the Fear of God website. A second installment which includes Italian-made knits, is expected to drop from the website on Wednesday 11 January. 

When the Fear of God ETERNAL collection is made available to retailers, we’ll be the first to let you know.

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