Luxury fashion retailer Tessuti has launched the first instalment of its “Stand Out” stories for 2022. They are partnering up with Billionaire Boys Club and UK rapper Novelist on a collection. Billionaire Boys Club is a streetwear brand that was founded in 2005 by Pharrell Williams and NIGO. Each piece that is released honours the traditions of street clothing while aspiring towards runway luxury.
To showcase the latest collection, Tessuti and Billionaire Boys Club have teamed up with Novelist. Novelist explains his story, talking about where he grew up, how he got to where he is today and his musical influences. Novelist also expresses his interest in fashion, whilst wearing Billionaire Boys Club, he talks about the self-confidence and belief that he has. “Because I spent a lot of time on getting to know myself, everything that I do is virtually stylish. I’m a very stylish dude.”
Take a look below at some of the pieces from the Billionaire Boys Club collection and see the rest of the collection over at Tessuti.
Take a look below to see the campaign images as well as Novelists ‘Stand Out Story’.