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A Brief History of Maharishi: UK’s Pioneering Cult Military & Utilitarian Retro Brand

By Chris | April 8, 2024

During the early days of Hoxton’s retail career at Selfridges, one of the brand concessions he closely collaborated with and grew fond of was Maharishi. Even in the early 2000s, Maharishi commanded a high price point, exuded immediate status, and fostered a cool underground cult following. These qualities propelled the brand to become one of