Skepta & Sterling Front Daniel Lee's First Burberry Campaign

Skepta & Sterling Front Daniel Lee’s First Burberry Campaign

February 6, 2023
Dom Challis

British luxury label Burberry has just unveiled its first campaign under new chief creative officer Daniel Lee. Dubbed “A New Creative Expression” campaign, Skepta and Raheem Sterling are among the stars featured in the official imagery below. 

Shot by film director Tyrone Lebon, Burberry decided to keep it local and shot the new campaign on London’s Trafalgar Square and Albert Bridge. 

Musician Skepta and Chelsea F.C. forward Raheem Sterling aside, the campaign also features musicians Lennon Gallagher, John Glacier and Shygirl, plus model Liberty Ross and actor Jun Ji-hyun. 

Daniel Lee’s first creative expression for Burberry welcomes a new logo inspired by Burberry’s archive. 

The new logo’s direct inspiration comes from Burberry‘s Equestrian Knight Design – originally crowd-sourced from a public competition in 1901. 

Daniel Lee previously helmed the Italian fashion house Bottega Veneta and it was announced last September that Lee would replace previous Burberry chief creative officer Riccardo Tisci. 

Lee has been at the Burberry steering wheel since October 3 2022 and his first collection for Burberry is expected to be showcased during London Fashion Week on Monday, February 20 at 8pm. 

The A New Creative Expression campaign can also be found on Burberry‘s website right now.

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