Shawn Mendes x Tommy Hilfiger Launches With Sustainable Materials At The Core

Shawn Mendes x Tommy Hilfiger Launches With Sustainable Materials At The Core

March 24, 2023
Dom Challis

Multi-platinum singer-songwriter Shawn Mendes, has been busy travelling the world promoting his recent collaborative clothing capsule with Tommy Hilfiger, showcasing relaxed, contemporary fits with an emphasis on sustainable materials. 

Named the Tommy Hilfiger x Shawn Mendes Classic Reborn collection, Mendes explained in a statement: “The collection is so special to me because I was able to work with Tommy Hilfiger to co-create this range which includes these amazing, high-quality, sustainable versions of their most classic clothing items.”

Inspired by the 90s, the 28-piece Tommy Hilfiger x Shawn Mendes collection embraces the new duo’s shared enthusiasm for getting the most out of recycled and innovative materials. 

The materials and dyeing techniques used for Tommy Hilfiger x Shawn Mendes helps create new fibers out of recycled textiles. Materials such as recycled cotton, recycled wood and organic cotton have been incorporated. You can explore more of the sustainable materials and techniques used below:

Recycrom

Recycrom is a range of dyeing techniques that uses recycled textile fibers from pre-consumer clothing that’s been transformed into a coloured powder that can be used to dye new garments.

Circulose 

Created from 100% textile waste that’s used to produce manmade cellulosic fibers (MMCF). Circulose fibers use recycled pre- and post-consumer cotton textile waste instead of wood as a raw material.

ECONYL

Often used on Stone Island outerwear pieces, ECONYL regenerated nylon is made from nylon waste, such as fishing nets, fabric scraps, carpet flooring and industrial plastic. A regeneration process recycles the nylon waste back to its original purity, meaning that ECONYL nylon fiber is as versatile as new fossil-based nylon. 

Tommy Hilfiger said himself that the Tommy x Shawn Classic Reborn collection marks a step closer to sustainable fashion as we aim to create fashion that “Wastes nothing and welcomes all.”

Featuring a variety of relaxed-fitted overshirts, varsity jackets, hoodies, graphical T-shirts, denim pieces, rugby shirts and lots more made from sustainable materials and techniques – you can explore the new collaborative collection now from the Tommy Hilfiger webstore. 

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