Providing a Retail Experience & Platform For Community: END. Women's Launches Their First Store

Providing a Retail Experience & Platform For Community: END. Women’s Launches Their First Store

October 25, 2022
Dom Challis

Renowned for their personal and elevated approach to retail service and developing a lasting impact with their customers, END. Clothing are extending this attitude and way of thinking to the fashion retailer’s first womenswear store.

After recently opening its newest flagship store in Manchester, retailers END. continues to serve as one of the fashion industries leading luxury retailers as their new womenswear store is now open, located in Newcastle upon Tyne. 

Presenting a wide selection of lifestyle, luxury, streetwear, accessories, footwear and sportswear, END.‘s debut womenswear store is their first extensive offering for physical womenswear.

Occupying their former residence on Grainger Street, the new END. Women’s store is the digital fashion platforms 5th physical store and offers an authentic connection to the womenswear market.

Similar to its other locations, END. is once again pushing the boundaries of what retail can be. The new END. Women’s store is also set to become a platform for community and cultural events, plus talks that shine a spotlight on women within the industry.

Staying true to END.‘s established pattern of impressive physical stores, the new END. Women’s store has set up shop in an aesthetically futuristic building with plenty of luxury feels, mood lighting and lots of spacing and storage.

Speaking to END. about the new move, Womenswear Buyer, Rebecca Osei-Baidoo explained: “Women have always shopped at END. for the best menswear, adopting it and making it their own. With the opening of END. Women’s, we wanted to service our female customers and their unique style of dressing with authenticity.”

Rebecca continues: “Staying true to who we are, END. Women’s actively engages with our existing consumer, giving her a broader offering to seamlessly shop, and championing the way women are really dressing out in the world.”

Providing both a retail experience and a platform for community and cultural events that celebrate pioneering female creatives, the new space is expected to encourage connection and inspire in a direct way.

Focusing on a variety of brands, from luxury favoruites to athleisure staples and unisex products, END. Women’s will also feature a modern skincare area and a footwear zone committed to delivering the latest product launches

In addition to the Women’s store opening, END. are also set to expand even further with its first dedicated European flagship store in the heart of Milan – expected to open early 2023. 

END. are always searching for ways to offer more than what a fashion retailer usually do, and END. Women’s is no exception. END. Women’s can be found online and the new store is now open and can be found at 133-137 Grainger Street, Newcastle Upon Tyne, NE1 5AE.

Product drops for END. Women’s will be available through the END. App, as well as END.‘s integrated omni-channel which will blend the Women’s physical store with the END. online experience. 

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