Off-White, which was founded in Italy in 2012 by American designer Virgil Abloh, has become an influential and popular brand all over the world. Virgil is a tastemaker and often sets the trend of the season. Arguably it was him who injected streetwear into the minds of everyone across the world. Virgil began his fashion career when he interned alongside global star Kanye West at Fendi and the two of them struck up a design relationship. In just 8 years the brand has grown world-wide, and now has 49 independent stores, as well as being sold by various high-end retailers such as Farfetch, Harvey Nichols and Harrods.
Off- White is easily distinguished from other designer brands due to a few signature details such as the use of quotation marks, capital letters and zip-ties. And the brand is instantly recognisable by its diagonal arrows motif which is usually plastered on the back of jackets, T-shirts, hoodies and bags. Ironic quotes decorate wallets and bags, standing out from everything else and really making a statement. Although, in this collection bags appear to be minimalistic, staying away from bold branding.