Following LeBron James flexing in New York City in the unreleased Tiffany & Co. x Nike Air Force 1 trainers and varsity jacket on Tuesday night (Jan 31), both labels have now officially released images of the Tiffany Blue shoe box and a few surprises that come with it.Â
With the all-black suede AF1s aside for a moment, the luxury trainers also arrive with some silver essentials: a shoe horn, a dubrae (that metal ornament commonly found on the shoelace of AF1s), a whistle, and a shoe brush – all found in the gallery below.
Tiffany joined the LVMH (Moët Hennessy Louis Vuitton) family in 2021 and has since produced moments of pure cultural genius with the likes of a Supreme and Patek Philippe collaboration, as well as recruiting Beyoncé and Jay-Z as brand ambassadors.Â
Those collaborations helped bring some iconic labels and names into Tiffany’s luxury world and I think the new Nike partnership only means the sportswear giants are next.
The Tiffany x Supreme linkup saw 2021 welcome some staple Tiffany & Co. jewelry donning the Supreme logo, the Tiffany Blue-dialed Patek Philippe Nautilus timepiece, and of course the start of a partnership with the Carters.Â
For me, this is Tiffany’s impressive attempt at merging their brand with collaborators at the very top of their game. First it was Supreme – arguably the biggest streetwear label in the world, then it was Patek Philippe – one of the world’s biggest watch brands, and then Beyone and Jay-Z – two of the biggest artists ever.
Further more, Tiffany’s collaboration with Nike marks the first time the Fifth Avenue jeweler has lent its name to a shoe. Maybe next on Tiffany’s collaborator checklist was footwear? So they decided to collaborate with probably the biggest trainers brand in the world.
Tiffany & Co. could be setting their sights on a future where they’re integrated into the broader fashion world. Louis Vuitton done it – the French-founded label started off making luggage and are now one of the more luxurious ready-to-wear brands.
The New York City jeweler already has a very recognisable name, colour, and mark. They’re a legitimate lifestyle brand and the only thing they don’t do as of yet is make clothing.Â
As for Nike, why the sportswear giants would want to collaborate with Tiffany is a no brainer. The AF1 has only become more and more popular in the last five years and this collaboration will see the iconic silhouette being viewed from a more luxurious lens.Â
The Tiffany & Co. x Nike AF1s are scheduled to sell out immediately when they’re released on Tuesday, March 7 via Nike SNKRS, select Nike retailers, plus Tiffany’s two NYC flagship stores.
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