Nike have recently unveiled yet another colourway of their classic Air Jordan 1 Low sneaker, which would make the perfect addition to your summer sneaker collection.
The Air Jordan 1 Low silhouette was first debuted in 1985, alongside the Air Jordan 1 High model. This particular silhouette was the first low top design to come from Michael Jordan’s early collection, in collaboration with Nike. Based off the classic Nike Dunk, both shoes were designed by Peter Moore. The basketball shoe was quick to become an iconic piece within the sport. Some of the original Air Jordan 1 shoes often resell now for more than five times their original retail price, such as the OG Red/Black colourway – some of these pairs have been known to sell for up to $2,000 as deadstock pieces. Peter Moore also designed the Air Jordan ‘Wings’ logo for the brand, which is now one of the most recognized logos within the American sporting culture today.
Since its launch in the 80’s, Nike have been evolving the Jordan brand to create newer, innovative re-designs of the Air Jordan silhouettes, which of course are often donned by Michael Jordan himself. Over the years, the brand has created a range of collaborations with a mixture of stars and brands alike, including Eminem, Levi’s, Supreme, Off-White, Don C, Undefeated and Drake’s very own OVO label.
Recently, the Air Jordan 1 has been making a much more regular appearance in the sneaker scene. This year has noticeably seen an increase in numbers of new colourways of the iconic trainer be made available to sneakerheads across the world. In April alone, Nike released 7 more colourways of the Air Jordan 1 Low silhouette, including the snakeskin ‘Coachella’ edition, and the ‘Dior x Air Jordan 1 Retro Low OG’. Many sneakerheads would also agree that the Air Jordan 1 Low is a more comfortable option than the other ‘Mid’ and ‘High’ variations within the Jordan range.