Michael B. Jordan & More Stars Front The New CK 'Calvins Or Nothing' Campaign

Michael B. Jordan & More Stars Front The New CK ‘Calvins Or Nothing’ Campaign

March 16, 2023
Dom Challis

Only two weeks after the Creed III filmmaker and star debuted a pair of Calvin Klein spring 2023 underwear, the iconic brand has unveiled the new “Calvins or nothing” campaign video and additional images featuring Michael B. Jordan and a star-studded team. 

The new Calvin Klein spring 2023 campaign has been fronted by a cast of talent across various industries, including Michael B. Jordan, Kendall Jenner, Aaron Taylor-Johnson, singer FKA Twigs, and member of the popular k-pop group Blackpint – Jennie.

The new black and white campaign focuses on the labels latest men’s and women’s underwear and jeans with an accompanied campaign video (found below) that previews a new track from Twigs. 

Shot by the photographer pair, also known as Mert Alas and Marcus Piggott, the new campaign features actor Aaron Taylor-Johnson making his CK debut and showing off his ripped physique. 

Taylor-Johnson can be seen trying out some new CK jeans that have been refreshed with new washes and ’90s-inspired silhouettes. 

Few fashion brands and campaigns are more recognisable than Calvin Klein. For decades, Calvin Klein’s black and white imagery with a new batch of big names hasn’t only come to represent a signature tone of the label, but has also reinforced the brand’s cultural influence time and time again.

The new ‘Calvins or nothing’ underwear and jeans spring 2023 campaign was launched today and in true CK tradition, more content will continue to roll out on Instagram as the week goes on. 

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