Only two weeks after the Creed III filmmaker and star debuted a pair of Calvin Klein spring 2023 underwear, the iconic brand has unveiled the new “Calvins or nothing” campaign video and additional images featuring Michael B. Jordan and a star-studded team.
The new Calvin Klein spring 2023 campaign has been fronted by a cast of talent across various industries, including Michael B. Jordan, Kendall Jenner, Aaron Taylor-Johnson, singer FKA Twigs, and member of the popular k-pop group Blackpint – Jennie.
The new black and white campaign focuses on the labels latest men’s and women’s underwear and jeans with an accompanied campaign video (found below) that previews a new track from Twigs.
Shot by the photographer pair, also known as Mert Alas and Marcus Piggott, the new campaign features actor Aaron Taylor-Johnson making his CK debut and showing off his ripped physique.
Taylor-Johnson can be seen trying out some new CK jeans that have been refreshed with new washes and ’90s-inspired silhouettes.
Few fashion brands and campaigns are more recognisable than Calvin Klein. For decades, Calvin Klein’s black and white imagery with a new batch of big names hasn’t only come to represent a signature tone of the label, but has also reinforced the brand’s cultural influence time and time again.