Massimo Osti, who was the founder of Stone lsland and C.P. Company, also founded two other labels, Left Hand and ST95 in the mid-’90s. He applied his innovative, technical fabrications to the labels, and later became known for this. The brands were revived in 2020 and the role of creative director went to Christopher Raeburn, who at the time, was the creative director for Timberland.
ST95, which originally launched in 1995, was known for its sporty aesthetic and focused on a younger audience. The goal for the relaunch was to update the youthful feel of the brand for a more responsibly minded customer. The collection mixes the ST95’s sportswear and technical heritage with Christopher Raeburn’s focus on sustainable design. He was selected as one of the Honourees of the Environment category at the 2020 Fashion Awards last year, so he is the perfect man for the job.
In the brand’s announcement, it stated: “The brand will be forward-thinking with a nod to the brand’s original roots, executed in an unexpected and contemporary way.”
The first collection from this relaunched label showcases a range of outerwear items with a heavy military and utilitarian influence, which can be seen in the use of technical hardware and functionality. And all of the outerwear pieces are constructed using 100% recycled materials.
ST95 has relaunched with a limited capsule collection which can be found in UK retailers such as The Hip Store. Expect to see a wider release across Europe in 2022. And for more fashion related news, head over to our blog page.