Liverpool FC's 70s Inspired 2023/24 Home Kit Launches At Nike

Liverpool FC’s 70s Inspired 2023/24 Home Kit Launches At Nike

May 5, 2023
Dom Challis

The Reds have just unveiled their new home kit for the forthcoming 2023/24 season and it’s rich in Liverpool history as it honours Bill Shankly’s last season in charge of Liverpool 50 years ago and it’s available to buy right now from Nike.

Some Liverpool fans will remember the 1973/74 season that the new kit draws its inspiration from. It was Shankly’s 14th and final season in charge as he guided the team to FA Cup glory with club legends such as Ian Callaghan, Kevin Keegan, and Ray Clemence. 

Available now from Nike and seen below – the Liverpool FC 23/24 Match Home Shirt has launched for £124.95 while the similar yet cheaper 23/24 Stadium Home Shirt is available for £79.95.

50 years later and the Shankly’s legendary kit has been reimaged in bright Liverpool red with white contrast collar and cuffs, similar to Shankly’s 73/74 squad (seen below).

During a statement, club captain Jordan Henderson offered his thoughts on the new kit: “The new home shirt is a classic. Given the inspiration behind the design it feels iconic and a nod to the history of this great club.”

With the 70s in mind, Liverpool launched their new kit by putting together a short video where the current players embrace the soulful 1970s feel while local Liverpool musician Pixey, plays her 70s inspired song ‘Free to Live in Colour.’

The new 23/24 shirt also remembers the 97 people who tragically died in the Hillsborough Disaster. In honour of those passed, a 97 set between two eternal flames resides on the inner pride.

If you Liverpool fans are feeling the new 23/24 home kit, you grab your own customisable Match Home Shirt for £124.95 or the similar Stadium Home Shirt for £79.95 from the online Nike store.

Fans will get the chance to see Liverpool try out their new kit during the Reds final home game of the season, where they take on Aston Villa on Saturday, May 20 as The Reds continue to push for Champions League qualification. 

The upcoming home goalkeeper kit and full training collection are expected to launch from the LFC club store and Nike at a later date. 

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