It’s been reported that Liverpool F.C. are looking to the future and the next steps in their partnership with Nike and basketball icon plus Liverpool fan – LeBron James, following the rumoured release of a special collaborative kit.
Following a High Court legal battle in 2019 when Liverpool decided to part ways with New Balance after being in a partnership deal since 2015, Liverpool now plan to maximise their new partnership with Nike.
In an effort to get everything they can out of their Nike partnership, former Liverpool shareholder and now 1% stakeholder in Red owners Fenway Sports Group, LeBron James could bring something special to the table.
At 38 years old and still an active player in the NBA for the Los Angeles Lakers, James is possibly Nike‘s most high profile client and his position as both a Liverpool fan and a FSG investor, makes him a perfect candidate for a Liverpool collaboration.
Liverpool chairman Tom Werner, confirmed in late 2021 that the club plans to work more closely with James and Nike, where they’d create something of a lifestyle brand that would not only appeal to Liverpool fans and wider football fans, but even to those with little interest in football and potentially reaching out to James’ fans in the US.
Werner explained to the Boston Globe: “We’re doing a product line with LeBron and Liverpool… I don’t know specifics yet, they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.”
As reported by FootyHeadlines.com, the partnership is ready to take it to the next level with a special kit collaboration between Liverpool, Nike, and James.
In terms of selling their merchandise globally and entering a new market, an exclusive Liverpool x LeBron James kit would be vital to the Reds as they receive 20% from the sales of Liverpool x Nike branded merchandise.
Jordan‘s brand with Nike, Air Jordan, has seen the label appeal to a global market after it was utilised by French giants, Paris Saint-Germain. Air Jordan’s new appeal to a wider consumer base is something that Liverpool and Nike have noticed and wish to capitalise on.