Jordan have been relentless with their flurry of AJ1 High releases (which is in part due to the success of docuseries, The Last Dance)- and they don’t appear to be slowing down anytime soon! This time, they are adding a ‘Light Smoke Grey’ colourway to the collection, similar to the Air Dior collaboration we saw presented at the Dior Men’s Fall 2020 show in Miami. But instead of £1,800 a pair, the new AJ1 High Tops will only set you back £170.
The Air Dior partnership was the fastest selling luxury collaboration of 2020 so far. With only 8,500 pairs available of the high-top Air Diors available, they sold out almost instantly. Despite the economic troubles caused by COVID-19, there is clearly a consumer group willing to spend big on their sneakers.
Due to the similarity to the Air Dior AJ1 and the prior hype surrounding the release of this colourway, it’s expected that the ‘Light Smoke Grey’ will hold a high resell price post-release, much like the other AJ1 retro colourways have done.
Constructed from premium leather and utilising a clean colour palette of grey, black and white, the ‘Varsity Red’ ankle collar provides a stark, eye-catching contrast, unique from any previous AJ1 retro release. The alternative material choice of suede in this shoe provides an indirect nod towards the skate heritage of AJ1’s and adds a slicker look to the classic silhouette. The standard AJ1 features, including a perforated toe box, black Nike ‘swoosh’ and air infused midsole can all be found in the ‘Light Smoke Grey’ colourway. The colour-blocking style seen in this release is also reminiscent of the 2018 Union Collaboration design.
Due to the simplistic nature of this retro colour palette, the AJ1 in ‘Light Smoke Grey’ make a great all-rounder and will compliment most outfits and occasions, whether it be date night or a shopping trip in the city. If you’re looking for tips and inspiration on how to style your AJ1s, check out our styling guide here.
Releasing the 11th of this month, you’ll need to be fast to get your hands on them, but fortunately for shoppers, there’s more pairs available than what was on offer in the Air Dior collab. You can use our link to grab yourself a pair of these iconic kicks- just click here.
Want to keep up to date with all the latest fashion trends, designer sales, discount codes and more? Then sign up to our newsletter and get all the latest from The Hoxton Trend straight to your inbox.
