Unless you’ve not been on youtube for the entire past decade, you will have heard the name KSI or even more likely would have come across one of his videos which can rake in as much as 5 billion views. Olajide Olayinka Williams, or better known by his stage name KSI (acronym for knowledge, strength and integrity) first emerged on the scene through youtube in 2009. Originally his channel was dedicated to gameplay content mainly focusing on commentary videos of the Fifa series and eventually as his following grew, began to incorporate more vlog and comedy type material to his page. In 2013 he teamed up with 6 other youtubers forming the online group known as “Sidemen” which now operates with over 7.6 million subscribers for which they still produce content from gameplay to comedic challenges and went on to launch their own premium web TV series. The multitalented mogul made his acting debut in 2016 in the comedy film “Laid in America” alongside YouTuber Casper Lee.
Youtube is also where he began to dabble in the music scene, writing and releasing comedy raps to his mammoth following and eventually landing him in the UK Singles and R&B charts several times, peaking at top 10 in 2019 with his single “Down like that” featuring Rick Ross, S-X and Lil baby and more recently his single “Poppin” featuring platinum artist Lil Pump and Smokepurp. His debut EP “Keep up” as well has his collaborative self rebased album in 2019 titled “New Age” both topped the British charts.