Justin Bieber is not a fan of some H&M merchandise bearing his image. He took to Instagram to request that his fans don’t buy the new range and branded it “trash.”
“I didn’t approve any of the merch collection that they put up at H&M” claims Bieber as he continues in the next post: “The H&M merch they made of me is trash and I didn’t approve it. Don’t buy it.”
The new collection in question includes a grey t-shirt dress with a black and white portrait of the Canadian singer on the front, a white jumper with a different image on the front and a white tote bag with a collage of pictures of Justin.
Justin took to his Instagram stories to share his frustrations over the new clothing range. He claimed he didn’t approve of the collection, despite H&M claiming they followed the correct “approval procedures.”
In a statement to People, a H&M spokesperson said: “As with all other licensed products and partnerships, H&M followed proper approval procedures.”
The retailer has previously sold merchandise to promote Justin’s tours, including his 2016 Purpose Tour and his Stadium Tour in 2017.
Does this potentially mean the end for H&M’s Justin Bieber range? This might of been a problem for the retailer before, but H&M has been producing some impressive figures this year.
Retailers such as H&M and Zara have been growing ever-more popular in the last year. This may be down to the cost of living increasing and customers wanting to spend less on their clothing habits. In fact, it was reported last week that Zara has officially become the most searched for brand on popular second-hand fashion site – Vinted.