Not long after being named the sole CEO of HYBE America, Scooter Braun has led the unexpected purchase of Atlanta-based entertainment company that’s home to some of North America’s brightest hip-hop talents – Quality Control Music (QC Media Holdings, Inc.).
For those unaware of who HYBE America are, they’re a United States division of the South Korean entertainment company established in 2005. The company operates as a record label, talent agency, music production company, and event management.Â
The $320 million USD deal will see HYBE America merge and acquire Quality Control Music – which is the home to some huge artists such as Migos, Lil Yachty, Lil Baby, and Rich the Kid.Â
The deal was made possible because of Braun’s standing relationship with Quality Control founders and CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee. The relationship tracks back to when Braun, who’s worked closely with Justin Bieber, Ariana Grande, and Kanye West, lived in Atlanta during the early 2000s.
An image of the two Quality Control founders (middle) can be seen below along with HYBE America CEO – Scooter Braun (right).
Braun had this to say about the partnership: “HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with a phenomenal, combined history of finding talent and taking it to the highest levels.”
“QC and HYBE both have an existing relationship with the Universal Music Group family of companies that makes this seamless. We have so much gratitude to the whole QC family of artists and without them this wouldn’t be possible. This partnership will create a global platform for our artists which has been our goal since day one for them,” explained Pierre “P” Thomas.Â
The QC acquisition fits in perfectly with HYBE’s strategic effort to diversify its offerings and dedication to groundbreaking innovation through technology investments and strategic partnerships.Â
For some years now, QC has positively asserted themselves within hip-hop and its culture. The music company is now looking to innovate the entertainment industry through advanced technology and adding more depth to hip-hop and the global music industry.
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