Fred Perry x Nicholas Daley Collaboration | The Hoxton Trend

Fred Perry x Nicholas Daley Collaboration

By Rachel Tooley | October 18, 2019

Leading menswear label, Fred Perry, have collaborated with designer Nicholas Daley in celebration of British counterculture and the relationship between fashion and music.

The brand which holds the iconic Laurel Wreath logo, was founded in 1952, by triple Wimbledon champion Fred Perry. Over the years, Fred Perry has established a strong identity within the menswear market, which plays a huge part in British subculture, for both past and present generations.

After collaborating with names such as Raf Simons, Miles Kane and Comme des Garçons Homme Deux, Fred Perry has now teamed up with the eponymous label for their latest A/W19 release.

The collection pays homage to the Daley family’s role in the rise of reggae sound culture in Britain. Known as the SLYGO story, which takes its name from Nicholas’ father’s DJ name. Inspired by his parent’s club night, Reggae Klub, which launched in 1978, the collaboration fuses a 70’s vibe with Daley’s Scottish-Jamaican heritage.

“Being brought up in Leicester, it’s one of the most diverse cities in the UK so that informed me a lot. I think it’s more about highlighting what is British, or what it means to be British. Or being on this island with all our different make-ups, whether it’s from the Caribbean or Pakistan or Leicester or London. We’re sort of referencing all these things and channelling it through to our creative format, so it’s just interesting to come together.” Daley explained on the collections press release.

The Autumn/Winter 2019 collection features a mixture of statement pieces, including a carbon blue bomber jacket, made of heavy corduroy material with a ribbed collar and cuffs, which is complemented with burnt orange and deep red accents. The classic Fred Perry track jacket and pants combo are reimagined into a contemporary retro look, emblazoned with the Laurel Wreath logo and ‘SLYGO’ embroidery. The collection also offers a range of polo shirts, a parka jacket and a woven cotton shirt for the ultimate 70’s look.

The collection is available to buy now at Stuart London with prices starting at £125.


To see more of this collection