On 3 March, Farfetch launched their “Farfetch Futures” initiative. The initiative is to provide selected designers from black and ethnic minority backgrounds with commercial, marketing, content, and technology support.
Farfetch explains that the purpose of the scheme is to expand visibility and raise awareness of under-represented talent and communities in the fashion industry. Farfetch will do this by supplying them with both business and fashion industry support, plus greater visibility across the Farfetch networks to “advance their brand vision, growth, and commercial success.”
Since its launch in 2008, Farfetch has aimed at bringing independent boutique stores that don’t have an e-commerce website, together with shoppers. Farfetch has always exceled at giving a platform to those that can’t necessarily provide one for themselves.
Farfetch has selected their launch partner to be British Designer Grace Wales Bonner and her brand – Wales Bonner. Exclusive pieces from her Wales Bonner Spring/Summer 2022 collection will be featured alongside a project inspired by West African style.
Grace Wales Bonner says: “It’s important that designers from a range of cultural and traditional backgrounds are given a platform.”
“Farfetch Futures” is a continuation of Farfetch‘s work to support and provide a platform for black designers since 2020. Since then, there has been gross merchandise value (GMV) from brands in the black designer edit on the Farfetch marketplace increase by 66%.
Global brand and culture director at Farfetch, Ronojoy Dam says: “Farfetch celebrates global style and cultural exchange. Racial diversity and equity is fundamental to this. Fashion needs diversity of people, ideas, and inspiration to thrive. We are absolutely committed to this and we hope we can help in our small way to nurture and ensure this in both a business and culture-positive way.”