Moncler closed out London Fashion Week in true style by unveiling the luxury label’s list of upcoming collaborations under its Genius division with global brands and famous figures under its “The Art of Genius” event.
We’ve already seen the mesmerising Moncler x Mercedes-Benz G-Class vehicle, and we’ve now been given our very first look at what to expect from Moncler‘s star-studded list of co-creators: Alicia Keys, Pharrell Williams, Jay-z’s Roc nation, Palm Angels, Adidas Originals, Rick Owens and more.
First up, Adidas Originals displayed their new outerwear collection with models placed in acrylic cubes. The new range mixes Moncler‘s trademark down-filled garments with Adidas’ sportswear aesthetic.Â
The new Adidas range consists of glossy puffers, vibrant layers, windbreakers, track tops, trousers, and gloves all sporting the joint Moncler x Adidas Originals monogram logo.Â
For Palm Angels, the iconic palm tree has been placed upon the Moncler rooster emblem to introduce a new range of puffers with ribbed detailing, plus dangling shoulder badges, zippered tops, and leather utility trousers – all displayed in delicate pastel tones.Â
Alicia Keys’ also took to the stage to showcase her new Moncler collection as well as put on a hit-filled performance dubbed “The Art of Love” that also welcomed to the stage two UK artists – Little Simz and Cleo Sol.
The America artists debut collection featured a sequined crop top worn by Alicia herself, plus some roomy outerwear along with matching bottoms (with enough spacing for dancing) and embellished bucket hats.
The next musician to take the stage, who’s recently been announced as Louis Vuitton’s’ new Men’s Creative Director – Pharrell Williams’ and his “The Art of Terrain.” No one could of predicted the theme of Pharrell’s show as he went for the activity of camping/glamping.
Pharrell’s set was decorated with glowing green glass as it done it’s best at inspiring the audience and everyone else watching to naturally take in the great outdoors and let it inspire and create beauty.Â
The Mercedes-Benz’s “The Art of Imagination” welcomed the Moncler puffer jacket covered “Project Mondo G” automobile vehicle – follow the links to take a detailed look.
Further highlights include Jay-Z’s “The Art of All by Roc Nation” that unveiled state-of-the-art sound pods that gave guests the opportunity to become the creator and contribute their vocals to be engineered by Mike Dean (Jay-z’s award winning producer).
Rick Owens‘ “The Art of Design” set was described by Owens as: “”The Art of Design” takes the aesthetic bubble concept of our last collection with Moncler further: to a personalised, quietly considered, and introspective bubble as a customised sleeping pod – with clothing to match.”
FRGMT’s “The Art of Love” welcomed a robot peepshow, animated by Hiroshi Fujiwara’s futuristic vision of emotional connection. Salehe Bembury’s debut collection introduced a unique set that saw a large spinning rock, featuring his signature grain motif that explores the connection between human touch and nature.Â
Take a look at what Moncler shared with the world during its “The Art of Genius” show in the gallery above. All clothing collections are expected to receive a release date this year, although I’m finding it hard to believe if the Mercedes Benz “Project Mondo G” will ever actually be on the roads.
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