Drake & 21 Savage Agree Not to Use 'Vogue' Trademarks as Their Court Case Continues

Drake & 21 Savage Agree Not to Use ‘Vogue’ Trademarks as Their Court Case Continues

November 18, 2022
Dom Challis

That’s not a real Vogue cover of Drake & 21 Savage you can see, the duo used the fake cover to help promote their new No. 1 album “Her Loss.” The promotion obviously worked, but now Drake & 21 Savage are facing legal action.

You can take a look at Drake & 21 Savage’s viral marketing campaign, including the fake Vogue cover right here

According to a filling made yesterday (Thursday 17 Nov) with the U.S. District Court in Manhattan, both rappers acknowledged having distributed a counterfeit cover and counterfeit version of the fashion magazine without permission of Vogue publisher – Conde Nast.

Both rappers have now stopped using Vogue trademarks to promote their “Her Loss” album and have also agreed to a preliminary injunction against resuming their campaign. 

When the fake cover was initially uploaded to Drake’s Instagram, the caption suggested they had support from longtime Vogue editor-in-chief Anna Wintour. Although, considering the Instagram post has since been deleted, I would guess they did not. 

The filing made yesterday, states the duo have “voluntarily ceased” the marketing campaign that prompted the lawsuit from Conde Nast. Drake & 21 Savage will take down all the Vogue references from websites and the social media platforms they control, plus from streets and buildings also. 

The filing continued to say that Drake & 21 Savage didn’t concede liability or wrongdoing, and agreed to the injunction to avoid unnecessary costs. 

U.S. District Judge Jed Rakoff has issued a temporary restraining order against both rappers on Wednesday 9 November, explaining that the trademark infringement and false advertising claims from Conde Nast would likely succeed. 

Conde Nast has sought for at least $4 million USD in damages. A court conference is scheduled to take place on Thursday 22 December. 

I doubt Drake & 21 Savage will be too bothered with the ongoing case with Conde Nast, considering “Her Loss” debuted at No. 1 on the Billboard 200 album chart.

For more up to date news plus the top discounts & sales available – join our community at The Hoxton Trend