That’s not a real Vogue cover of Drake & 21 Savage you can see, the duo used the fake cover to help promote their new No. 1 album “Her Loss.” The promotion obviously worked, but now Drake & 21 Savage are facing legal action.
You can take a look at Drake & 21 Savage’s viral marketing campaign, including the fake Vogue cover right here.Â
According to a filling made yesterday (Thursday 17 Nov) with the U.S. District Court in Manhattan, both rappers acknowledged having distributed a counterfeit cover and counterfeit version of the fashion magazine without permission of Vogue publisher – Conde Nast.
Both rappers have now stopped using Vogue trademarks to promote their “Her Loss” album and have also agreed to a preliminary injunction against resuming their campaign.Â
When the fake cover was initially uploaded to Drake’s Instagram, the caption suggested they had support from longtime Vogue editor-in-chief Anna Wintour. Although, considering the Instagram post has since been deleted, I would guess they did not.Â
The filing made yesterday, states the duo have “voluntarily ceased” the marketing campaign that prompted the lawsuit from Conde Nast. Drake & 21 Savage will take down all the Vogue references from websites and the social media platforms they control, plus from streets and buildings also.Â
The filing continued to say that Drake & 21 Savage didn’t concede liability or wrongdoing, and agreed to the injunction to avoid unnecessary costs.Â
U.S. District Judge Jed Rakoff has issued a temporary restraining order against both rappers on Wednesday 9 November, explaining that the trademark infringement and false advertising claims from Conde Nast would likely succeed.Â
Conde Nast has sought for at least $4 million USD in damages. A court conference is scheduled to take place on Thursday 22 December.Â
I doubt Drake & 21 Savage will be too bothered with the ongoing case with Conde Nast, considering “Her Loss” debuted at No. 1 on the Billboard 200 album chart.
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