London-based and globally recognised shoe care brand – Crep Protect, has just successfully broken a Guinness World Record attempt during an event that saw the most number of shoes cleaned simultaneously at one time.

The mass shoe cleaning event took place yesterday (November 13) at London’s Boxpark Wembley. The new world record attempt saw 325 individuals join together to collectively clean trainers using Crep Protect’s cleaning products. 

The event held by Crep Protect was also an initiative to give back, as every pair of shoes that were cleaned have now been donated to ShoeAid U.K. – a charity that aims to reduce footwear poverty and waste by providing footwear to those who need them most.

Andrew Fanning, from Guinness World Records had this to say: “It has been a pleasure to have been invited to adjudicate this Guinness World Record attempt.

“It has been a fantastic event and having successfully achieved “Most people cleaning a pair of trainers simultaneously,” Crep Protect has become Officially Amazing and joined an elite group of Guinness World Record title holders.”