The Nike ACG brand was developed in 1988, with the release of the ACG Air Pegasus all-terrain trainer, following the previous Nike Hike collection which marketed during earlier years. Officially, the ACG collection was launched a year later, which consisted of the Son of Lava Dome and Wildwood shoes, that featured alongside a line of weatherproof apparel.

The reputable brand is stocked amongst regular Nike gear in a huge variety of shops both on the high street and online, often incorporating itself into the merge of sportswear and streetwear that took place over the past couple of years. Back in the day, Nike ACG had a great individual reputation for their attitude to outdoor wear and a unique relationship with their consumers (both of which they still do). Their adverts were witty and light-hearted unlike many leading sportswear/outdoor apparel based brands of that period. The slightly rebellious attitude within their branding is another thing that hooked people onto their market, attracting ages of young and old into a new field of practical clothing. In one advert, Nike claimed the top reason to start outdoor cross-training was simply to wear the 1991 Air Mowabb which was designed by no other than Tinker Hatfield himself, amongst other reasons including ‘less likely to run into people you owe money to’. The Mowabb is now a renowned grail piece for any sneakerhead – the original design came in unusual colourways and was a hybrid sneaker born from the Wildwood and Air Huarache silhouettes, probably one of the most innovative and technical sneakers of its time.