Canada Goose is one of the most popular luxury brands on the current market. Renowned for their classic puffer jackets, popular with both men and women, and even catering for the kids too. Â
The brand was founded by Sam Tick, an enthusiastic entrepreneur who moved to Canada in the 1950’s. In 1957, Tick founded sportswear specialist brand, Metro Sportswear Ltd in Toronto. Metro Sportswear Ltd specialised in various outdoor and sports clothing, including woollen vests, men’s coats, men’s jackets and snowmobile suits. Two decades later, Sam Tick introduced his son in law, David Reiss, to the company, and the new invention of a down filling machine, put the company at the forefront of futuristic functional clothing. At the same time, David established the label Snow Goose – later developing into the brand which is now known as Canada Goose. Â
The Expedition Parka was created in the 1980’s – one which this brand is now hugely popular for, a classic piece for every wardrobe from high street wearers to outdoor goers. It was initially made to meet the needs of scientists who were based in Antarctica, at the McMurdo Station, battling the freezing conditions in support of their research. The parka became a huge success and gained it’s nickname of the ‘Big Red’ in the industry. Â
Dani Reiss joined the company in the early 90’s, and was soon appointed President and CEO of Canada Goode in 2001. The company continued to grow, and Reiss made a pledge to the brand to keep the ‘Made in Canada’ label. Â
Canada Goose isn’t just fashion focused, they have made many achievements and pledges towards charity, sustainability and even Canadian culture over their years. Being sported during various revolutionary expeditions, by the likes of Laurie Skerslet and Lance Mackey, gave huge credit to the brand. Fun fact, the Skerslet Parka was named after Laurie after the first ever Canadian to summit Mount Everest. Furthermore, Canada Goose have worked with charities such as Polar bears International. Dedicating a whole collection to raising money for the PBI back in 2007, called the PBI Collection, Canada Goose donated profits to support the conservation of rare polar bear habitats.Â
Yet again, the brand is now working to be more sustainable in a slightly different way. Now, working hard to reduce their impact on the climate, the brand is utilising new techniques and methods to produce their products and reduce their very own carbon footprint. Changing up materials seems to be a pretty successful way for these guys to start creating more positive changes. Whilst responsibly sourcing raw materials, Canada Goose are beginning to use 100% recycled nylon in products, still with that functional ripstop technology, and the ultra-lightweight, water proof finish.Â
These materials are highlighted hugely in their latest Spring/Summer 2021 collection. We’ve rounded up some of our favourite sustainable pieces from our trusted retailer Cruise Fashion, so you can get your hands on some investment pieces for this Spring season. Just in time for those pubs gardens to open back up, you’ll be turning heads as soon as you walk through the door. Â
You can browse the rest of the SS21 Canada Goose collection at Cruise Fashion by clicking here.
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