Canada Goose has been renowned for being at the forefront of practical, luxury fashion for decades. Best known for its specialised outerwear, including parka jackets and puffer jackets, the brand caters for men, women and kids in a huge range of styles.
Over the past few years, there has been a huge increase in conversation around climate change – living more eco-friendly and sustainably. Research shows that the fashion industry is one of the biggest contributors to climate change, within all trades – it comes second to the oil trade. As a result of this, many brands, like Canada Goose, have been thinking outside of the box, taking action to improve their carbon footprint, whilst still retaining their reputation for quality product and design.
Famous for its real down fillings, extravagant fur-linings and fur trims, Canada Goose have now announced that they will be taking a huge step forward, to be pro-active in the face of climate change and sustainability. Recently, the brand made the announcement that they will cease the buying of fur by the end of 2021. The brand will be completely ending the use of the fur in products, which is stocked with their manufacturers, by the end of next year, 2022; preventing waste, but also, finally, stopping the use of in-humane production methods.
A statement, released by the brand on Twitter said “FUR FREE. As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022.”
Many high-fashion, luxury labels have followed in similar footsteps to Canada Goose, setting great examples for competitors in the market, alongside smaller independent brands. Over the previous five years, fashion houses such as Prada, Chanel, Burberry, Gucci and Versace have made the pledge to stop using animal fur in their designs.
Currently, it is unclear which material Canada Goose will be using in replacement of the fur they currently use. It is likely that these new materials will be made of synthetic fibres of some kind. However, many synthetic fibres which are currently used in the fashion industry, are not much more sustainable than their fur counterparts – this time, in the sense that they take years to biodegrade, due to their plastic compounds.
The brand is already testing the waters with sustainable alternatives, after releasing more sustainable pieces like their Standard Expedition Parka, in both men’s and women’s sizes.
The Canada Goose Standard Expedition Parka is claimed to “set the standard for the future of sustainable outerwear at Canada Goose”. It is inspired by the functionality of the classic Canada Goose Expedition Parka, with differences being the sustainable methods and materials used to create it. The attention to detail on the product is took even further with the packaging – the product is not shipped in gift boxes to reduce waste and use of non-recyclable materials.
You can check out the Canada Goose Standard Expedition Parka exclusively on the Canada Goose website.