C.P. Company's New SS023 Campaign Focuses On Generational Bonds

C.P. Company’s New SS023 Campaign Focuses On Generational Bonds

February 21, 2023
Dom Challis

Best know for its functional, military-inspired outerwear and accessories, C.P. Company has just unveiled its latest campaign for Spring/Summer 2023 with a brand new cast and a focus on family, creativity, and cultural differences. 

The new campaign is very family forward and includes some classic C.P. Company looks such as some lightweight raincoats and accessories – all boasting the three things C.P. have in abundance, an assemblage of pockets, heavy-duty zippers, and goggles. 

The new campaign has been shot by British photographer Neil Bedford and includes residents of London, New York, Milan, and Marseille – all of which are at different stages in their lives and come from different lines of work. 

The new campaign focuses on diving deep into each of the individual’s unique relationship with the Italian label in an intimate exploration of C.P. Company’s global roots. 

With family as a focus point of the new collection, the first to be showcased was Milan-based father and son, Diego and Leo. Both are sporting a slightly sporty jacket featuring the C.P. Company goggle lens.

The campaign also features British photographer and director – Gabriel Moses. He’s seen wearing the new 50 Tr-P jacket with a concealable hood. The jacket has been designed with a militarian fabric and complemented with a polyurethane coating for a shiny finish. 

Graphic designer from Marseille, Louison Bahurel introduces the first new GORE-TEX piece to the new SS023 collection. The GORE-TEX 3L Infinium Belted Coat will have no trouble keeping its wearer warm and also features plenty of pockets for personal gear. 

Finishing off the campaign is New York-based model and consultant, Sofia Pace. Sofia sports the Kan-D jacket with a detachable hood, designed with nylon yarn that provides reflective and transparent details to the outer.

There’s plenty to take in from the new campaign – the collection itself, the visuals, but best of all, the unique stories of the individuals which can be found in greater detail from the C.P. Company website. 

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