Browns Fashion Open New Flagship Store On London’s Brook Street.

Browns Fashion Open New Flagship Store On London’s Brook Street

April 9, 2021
Rachel Tooley

Leading retailer Browns have recently revealed the new opening of a brand-new flagship store based on London’s very own Brook Street. The new opening is following on from their recent relocation from the previous flagship at South Molton Street. Alongside many other high-street retailers, the store will be opening its doors for the first time to customers on Monday 12th April. 

The store is four storeys high, and features a sustainable restaurant, fragrance corner, footwear department, and fine jewellery section, alongside the clothing departments. The store also has its very own concierge and style advisors available to assist shoppers, to give you the ultimate luxury experience. The chair of Browns, Holli Rogers, commented “I am thrilled to see us open our flagship, Browns Brook Street, as we kick off 2021.

There is an overall feeling of optimism for this new year and I can’t think of a better way to honour our role in luxury fashion over the past five decades, as well as set the tone for our next 50 years by clearly placing our foot firmly in the future of luxury retail”.

To celebrate the new opening of the store, we’ve chosen some of our top picks from Browns, including some of their very own exclusive pieces.

Polo Ralph Lauren x Browns Fashion Polo Bear Cotton T-shirt – £75

Casablanca x Browns Fashion 50 Tennis Club Hoodie – £305

The Ralph Lauren x Browns Polo Bear t-shirt is of a relaxed fit and super comfy with a soft, cotton material. The classic Ralph Lauren navy is a really versatile colour, so you could style this in a huge number of ways. 

Casablanca have also teamed up with Browns for an exclusive collaboration to celebrate 50 years of Browns. The 50 Tennis Club hoodie is a great option if you’re looking for something more luxurious yet casual. The vintage looking, citrus print on the front of the garment gives it a summery hit of colour yet with an overall minimal style.

Palm Angels x Browns 50 Bear Print Track Jacket – £395

Palm Angels x Browns 50 Bear Print Track Pants – £360

A little more on the bolder side, the Palm Angels Track Jacket is a really unique piece to add to your wardrobe but gets a thumbs up from us – an investment to make you stand out from the crowd. To complete the set, Palm Angels have also created track pants with Browns featuring the same design, if you want to go all out and step it up a notch. Pair them both with a white t-shirt and white trainers for a cleaner look.

Axel Arigato x Browns 50 White Clean Leather 90 Sneakers – £170

Off-White x Browns 50 White Arrow Sneakers  – £405

Axel Arigato is a brand hot on the radar in menswear right now. Browns are pushing the boundaries with these collaborative sneakers which are perfect for summer. With a clean white leather upper and burgundy, gold and black details to finish, they give off the look of luxury at a much more affordable price.

If you’re looking for something a little more modern, Virgil Abloh’s Off-White brand is making a comeback with the White Arrow collaborative sneakers. With the signature orange tag, this pair is sure to get you noticed, and certainly an unmissable purchase for all you sneaker collectors out there.

Off-White x Browns 50 Spray Paint Logo Cotton Hoodie – £430

Off-White x Browns 50 Caravaggio Track Shorts – £280

Next up is the Off-White x Browns 50 Spray Paint Logo Hoodie. This hoodie would look great paired with blue denim jeans and white trainers. Alternatively you could pair the hoodie with the Caravaggio shorts for a more coordinated look. 

These are a great option for the warmer months – we would recommend a matching blue t-shirt and some chunky trainers to finish the look.

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