Ben and Jerrys collaborate with Nike to create the Chunky Dunky

Ben and Jerrys collaborate with Nike to create the Chunky Dunky

By Hollie Gwinnett | May 19, 2020

Ben and Jerrys have created something special and particularly unconventional for sneaker fans this summer. Their collaboration with Nike SB has allowed them to create a very bright and amusing sneaker. The Sb Dunk lows named after an ice cream flavour, are being released 23rd May. The sneakers will be available at selected Nike SB retailers, and dropping on Nike SNKRS on 26th May, this iconic sneaker will cost £120 and be in limited supply.

Nike SB was founded in 2002 as an attempt by Nike to enter the skateboarding market. The shoes were designed specifically with skateboarders in mind. The SB dunk low was the first shoe they introduced; it was originally a basketball sneaker that they converted into a skate shoe. To do this they increased the padding, used enhanced materials and used a triple stitch which is essential for skate shoes. The SB brand has been a huge hit and the SB dunk low is one of Nikes more popular silhouettes, with it becoming increasingly sought after with the number of collaborations the past couple of years. After collaborating with Travis Scott, Comme Des Garcons and Supreme, this Ben and Jerrys collab will possibly be the most iconic.

The new sneaker called ‘Chunky Dunky’ has been named after one of Ben and Jerry’s most popular ice cream flavours, chunky monkey. The sneaker pays homage to the flavour with its colour scheme and patterns. The company may be known for producing high-quality ice-cream but having fun is at their core with their motto being “if it isn’t fun, why do it?”. This collaboration will be Ben and Jerry’s first venture into shoe designing but when they teased the shoe on Instagram it gained almost as much buzz as the recent Travis Scott X Nike collab.

The shoe’s vibrant colour scheme mirrors Ben and Jerry’s playful branding accented with a cow-print pattern which is a faux fur. Cow print is also a huge summer trend, so this sneaker is perfect to experiment with that. Ben and Jerry’s have reworked the silhouette to show the dripping Nike swoosh as bright yellow which mimics the banana ingredients in the ice cream. The dripping details, midsole and on the swoosh, portrays melting ice cream. Tie-dye prints cover the lining but add that element of fun to the inside of the shoe. The sky-blue panelling against the green ‘grass’ is perfectly reminiscent of the ice cream packaging. If one thing is for sure, it’s that this sneaker will definitely brighten up any outfit.

You will have to be quick if you think this fun loving, iconic sneaker is perfect for your fits as they are thought to sell out. The sneakers will be available at Nike.

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Researcher: Milo Gall, @ Milog_Gall