Following the very publicised ad campaign controversy involving children, Balenciaga and the Kering Foundation who owns Balenciaga, have announced they’ve both partnered with the National Children’s Alliance (NCA) for a three-year program.Â
Balenciaga took to Instagram yesterday (Feb 8) to make the announcement, the French-founded fashion house have been absent from the platform since their controversial ad campaign.Â
The new partnership will enable NCA to train almost 2,000 professionals specialised in child abuse and up to 55,000 children will benefit by receiving evidence-based mental healthcare over the three years.
The three-year program will focus on supporting the NCA Mental Health institute to help children recover from trauma, provide education for Balenciaga about child protection and actions adults can take to promote the safety and well-being of children, plus raising public awareness on child abuse.Â
The announcement comes after the advertising scandal that occurred late last year that saw Balenciaga overwhelmed by outrage from the public.
During a statement from Kering’s chief sustainability and institutional affairs officer, Marie-Claire Daveu claimed that the group began supporting children affected by abuse in Europe starting in 2019.Â
Kering is a French-based corporation that specialises in luxury goods. The company owns the brands Balenciaga, Gucci, Bottega Veneta, Alexander McQueen and Yves Saint Laurent.Â
It’s also been reported that Balenciaga are currently working with La Maison des Femmes – a program with ties to the hospital system in France that serves women in Paris and surrounding areas to protect children in a fight against incest.
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