The 2022 Fashion Awards were held in London On Monday night (12 Dec) and Pierpaolo Piccioli, the creative director of Valentino, won this year’s designer of the year award.
Piccioli was presented with his award by British actor Florence Pugh, who is a regular wearer of the Italian label for her many red carpet events.
The event was held at London’s Royal Albert Hall, was hosted by acclaimed actor Jodie Turner-Smith and many famous names made an appearance such as Stormzy, Romeo Beckham, Burna Boy, Paris Jackson, Sam Smith, Tilda Swinton, Tom Daley and Ashley Graham, while Bella Hadid attended via a video link.
Demna (he doesn’t use his surname), the creative director of Balenciaga was previously nominated in the designer of the year award category, but himself and his brand were shunned as his name was removed from the nominees list.
Demna and any Balenciaga representatives did not attend following the brand’s recent controversy involving advertisements of children holding teddy bears in bondage equipment and others featuring documents regarding to child sexual abuse law as a prop.
Demna has since issued a statement on Instagram where he apologised, stating that “At Balenciaga, we stand together for children safety and do not tolerate any kind of violence and hatred message.”
This years Fashion Awards marks the second time Piccioli has won the designer of the year award. 2021 for Valentino saw sales rise 41% and the fashion house reported revenue of £1.17bn – 3% higher than the pre-pandemic levels of 2019.
The Fashion Awards nominees and winners are decided by a voting system by an international judging panel consisting of more than 1,000 industry experts.
Piccioli has been globally credited with understanding and mastering fashion amongst Gen Z, a demographic highly targeted by Valentino. With this in mind, I’m sure Piccioli already has his eyes set on next years award.