Adidas has recently welcomed its third and conclusive phase of its innovative Into The Metaverse (ITM) project, featuring its unique ‘ALTS’ non-fungible tokens (NFT) collection that can grant members early access to the new ITM Superstar trainers and ITM Hero Comics hoodie (both seen below).
The 3-Stripes label remains persistent in merging traditional design with the cutting-edge technology of digital fashion. The ITM Superstar trainers have been named the Indigo Herz Pack, inspired by the popular NFT, Indigo Herz.
What helps set this collection apart is that ALTS by Adidas holders will have token-gated access to the new physical drops – demonstrating Adidas‘ efforts to merging Web1 and Web3.
ALTS by Adidas is the third phase in Adidas’ Web3 roadmap, a token-gated Web3 loyalty program where you begin your evolving NFT journey from Adidas and create your own ALT[er] Ego. ALTS by Adidas is played out on its recently rebranded collect.adidas.com platform and holders have exclusive access to the Adidas Web3 ecosystem.Â
Priced at £90, the new ITM Superstar trainers and £85 ITM Hero Comics hoodie will be available to ALTS by Adidas holders starting Wednesday, April 26. Early access will also be awarded to adiClub members, while the public sale will begin on Friday, May 5 on the Adidas website, CONFIRMED app, and select stores.
Taking their inspiration from the virtual world, the new ITM Superstar shoes and Hero Comics hoodie are made in collaboration with the NFT collections Bored Ape Yacht Club, PUNKS Comic, and gmoney.Â
The physical Superstar trainers have been designed in a teasel suede upper that combines with the rubber shell-toe for both a premium and futuristic aesthetic.Â
Crafted in Halo Blue, Core Black, and Solar Yellow, the design is finished off with partner logos of the collaborative NFT collections on the heel and tongue tabs.
Adidas’ ITM Hero Comics Hoodie has been described by the sportswear giants as an “invitation to self-express without limitation, no matter which world you’re in.”
Crafted in the Carbon colour scheme, the garment has been made from peach-soft heavyweight fleece, cut for a regular fit, and features an all-over graphic design of scenes from comic books – playing into the idea of augmented and alternatives realities.
While the new footwear and apparel pieces are currently available in physical form to ALTS by Adidas holders, early access to adiClub members is expected to be available soon and shortly followed by a general public sale on Friday, May 5 from the Adidas website, selected stores, and Adidas CONFIRMED app.
2021 saw the peak of the crypto market, and while many businesses and labels began offering NFTs during this time, they’ve since distanced themselves from the industry while Adidas continues to embrace NFTs and Web3 technology.
Keep visiting us at The Hoxton Trend for more information regarding Adidas‘ NFT and Web3 ventures and also for the top sales and discounts currently available.
