With the FIFA World Cup taking place in the winter for the very first time, some of us might need an extra nudge to get as just as excited for this year’s World Cup as the other years – and Adidas‘ new campaign featuring Stormzy, alongside a long list of ballers is likely to work.
Adidas’ new World Cup campaign focuses on family and togetherness. Just like a family reunion, which for Adidas, brings together the likes of Messi, Benzema, Pedri, Gnabry, Bellingham and more.Â
Adidas has called upon its Adidas family to demonstrate family qualities within football. Because so many players play in different countries, when they all get together on screen it’s almost like a multiversal event.
Take a look below at Adidas’ campaign, featuring a variety of top players all signed on for Adidas.
The Adidas football family includes Jude Bellingham, Son Heung-Min, Karim Benzema, Achraf Hakimi, Serge Gnabry, Pedri, Lionel Messi and of course –Â Stormzy.Â
Every player in the campaign is seen sporting their home nations kit, ready to represent their nations in the tournament that kicks off at the end of this week.Â
A couple of exceptions include Bellingham and Son, who can be seen sporting pieces from Adidas‘ collaboration with Wales Bonner and Pharrell’s HUMANRACE.Â
The 2022 FIFA World Cup kicks off Sunday 20 November at 4 pm when the home nation Qatar will face Ecuador.Â
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