A Closer Look at Flannels Stores in the UK from Past to Present

A Closer Look at Flannels Stores in the UK from Past to Present

By Rachel Tooley | January 11, 2020

Leading UK retailer, Flannels, is a brand specialised in housing multiple designer labels under one roof. Priding themselves in offering top luxury fashion to men, women and kids, whilst providing first class customer service within stores located around the country.

The brand was founded in 1976, by New York born entrepreneur Neil Prosser. Flannels’ first ever store opened that year – a small shop based in Knutsford, Cheshire. The success of the store lead to a second shop opening in 1980, located in Altrincham. As the brand developed, it then moved into Manchester city centre in 1987.

As people began to find both a love for luxury brands and added convenience of multiple labels being located in one store, Flannels became more popular as a small department store, a concept which was rare during this period. As the brand began to grow, they expanded their stores to cities such as Leeds and Nottingham. Now, Flannels has over 30 stores located across the UK. In the year of 2012, Flannels sold a 51% share to sportswear specialist Sports Direct, whilst September 2017 saw the company take full hold of Flannels, as Prosser stepped down as Director of the brand. Their stores pose as show rooms for their star products. The neutral aesthetic inside the store keeps attention focused on the stock, which is sectioned by brand. Flannels’ edgy, industrial aesthetic sets it apart from other shops on the high street, allowing customers to access not just luxury products, but a luxury experience.

Still nurturing their original objective to stock multiple labels in one place, Flannels continue to provide the best quality products to customers both on and offline. Flannels have established themselves as a reputable online retailer for the high-end market over the past few years. Customers’ online experience is just as valuable to the brand as it is in store, their website is regularly updated with new stock, collections and sale items. Brands including Stone Island, Moncler, CP Company, Canada Goose and 424 can all be found at Flannels, along with a huge selection of other leading designers at competitive prices.


Although Flannels have no official bricks and mortar stores in the UK they do have an outlet section online where they hold excellent deals on luxury labels with up to 70% OFF full priced items, currently some of the best deals we’ve come across.

The latest addition to their retail empire is their newly opened Oxford Street Store, pitched in between Oxford Street and Poland Street is well worth a visit, promising 18,000sq ft. spread across 4 floors of luxury all under one roof. In addition, a dedicated interactive space will be located in the 2nd floor, where events, launches and DJ nights can be held typically on Thursday and Saturday evenings.

Some of our favourite pieces from Flannels that are currently available include:


Stone Island Micro Bubble Down Jacket in Khaki, £625

This quilted puffer jacket prioritises function with an exposed liner zip fastening and adjustable drawstrings across the hood for a personal fit. The timeless khaki green shade is one that will never go out of style, whilst being easy to pair with a multitude of colours and fabric making it more versatile than a bolder colour jacket. Elasticated trims feature on the hem and cuffs for flexibility and comfort, and 2 zipped hand pockets feature on either side of the jacket. The Micro Bubble Down jacket is finished with the iconic Stone Island badge placed on the left sleeve.

Vivienne Westwood Pino Print Pants, £535

A really fun twist to add to your wardrobe, for anyone feeling a little more daring this new year. These Vivienne Westwood trousers play the pinnacle of fashionable comfort, with a drawstring waistband, five pockets and loose fit, cropped leg. The classic all over check print gets a contemporary re-vamp with accents of red swirled across the design to make a bold statement. These trousers would look great paired with an oversized black hoodie and all black Balenciaga Track trainers.

Prada Stitched Short Sleeve Shirt, £455

This workwear inspired shirt is a great piece for the Spring-time transitions. You can layer this up with a long sleeve and a jacket or wear on its own buttoned up if you want to look a little smarter. Lightweight, cotton fabric has been used to create this shirt, for a softer feel. Navy blue fabric contrasts with the off white stitching for an edgy aesthetic, and subtle signature Prada branding on the chest completes the design.