As people began to find both a love for luxury brands and added convenience of multiple labels being located in one store, Flannels became more popular as a small department store, a concept which was rare during this period. As the brand began to grow, they expanded their stores to cities such as Leeds and Nottingham. Now, Flannels has over 30 stores located across the UK. In the year of 2012, Flannels sold a 51% share to sportswear specialist Sports Direct, whilst September 2017 saw the company take full hold of Flannels, as Prosser stepped down as Director of the brand. Their stores pose as show rooms for their star products. The neutral aesthetic inside the store keeps attention focused on the stock, which is sectioned by brand. Flannels’ edgy, industrial aesthetic sets it apart from other shops on the high street, allowing customers to access not just luxury products, but a luxury experience.

Still nurturing their original objective to stock multiple labels in one place, Flannels continue to provide the best quality products to customers both on and offline. Flannels have established themselves as a reputable online retailer for the high-end market over the past few years. Customers’ online experience is just as valuable to the brand as it is in store, their website is regularly updated with new stock, collections and sale items. Brands including Stone Island, Moncler, CP Company, Canada Goose and 424 can all be found at Flannels, along with a huge selection of other leading designers at competitive prices.