With HUGO BOSS’s brand recently splitting into two brands – HUGO and BOSS, It’s important to understand the differences between the two. BOSS is targeting a demographic of millennials, aged 25 – 40, while HUGO is targeting Gen Z, aged under 25. With HUGO targeting younger customers and BOSS aiming towards wealthier men and women, HUGO prices are up to 30% cheaper than the BOSS collection. HUGO customers are digitally orientated, while customers of BOSS prefer a more personalised shopping experience. Chris Hemsworth has been announced as the global ambassador for BOSS menswear, while Liam Payne is ambassador for the HUGO line of fragrances. Chris Hemsworth brings the sophisticated look of a mature and classic man to the BOSS brand, while Liam Payne is bringing a fresh and youthful look to target younger men at HUGO.

HUGO BOSS have spent years specialising in suits and perfecting them. Check out 10 of our favourite suits picked out from the HUGO collection: